Marketing • Storytelling • Digital Growth
Understanding How Brands Grow
B.Pharm graduate, blogger, digital marketing enthusiast, and incoming PGDM-IB student at MDI Gurgaon. Passionate about understanding consumer behaviour, building digital growth strategies, and exploring how brands create value.
What Defines My Approach?
How It All Started?
From Blogging to Marketing:
My journey into digital marketing began in 2017 when I launched my first blog, WhatIsInTrend.com. What started as a simple curiosity about content creation and online platforms gradually evolved into a deeper interest in marketing, consumer behaviour, and digital growth. Over the years, I have built and managed blogs, developed websites, explored SEO strategies, and worked on digital marketing projects across different domains. These experiences taught me the importance of understanding audiences, creating valuable content, and leveraging data to drive growth. Currently, I am an incoming PGDM-IB student at MDI Gurgaon, where I aim to further explore marketing, branding, and business strategy. Through this platform, I share my thoughts, projects, and learnings as I continue to understand how brands grow, connect with consumers, and create lasting impact.
Areas of Interest & Experience:
+8
Years Exploring Digital Marketing
+7
Websites &
Blogs Built
+10
SEO & Marketing tools hands-on
experience
What I'm Exploring
Exploring the ideas, strategies, and consumer insights that shape brands and drive growth.
Consumers
Consumer Behaviour
Understanding what influences decisions and shapes preferences.
Growth
Digital Marketing
Exploring content, growth, performance marketing, and brand visibility.
Brands
Brand Strategy
Studying how brands build trust, differentiation, and long-term value.
Featured Projects:
Personal Blog
TechToogle
A technology-focused blog where I share articles, insights, and practical guides on technology, digital trends, productivity tools, and online growth. Through TechToogle, I continue to explore content creation, audience engagement, and digital publishing.
IIM Jammu EPDM Project
AutomatedWheels
A digital marketing project developed as part of the Executive Program in Digital Marketing at IIM Jammu. As the team lead of a six-member group, I worked on content strategy, SEO implementation, and website development while applying concepts learned throughout the program.